Ebbsfleet Academy is on an exciting journey of significant improvement since converting a former community school to academy status in 2013.
Schools often agonise over whether a creative TV-style advert will say enough to their audience and so we are increasingly offering a twin video package; an extended, interview-led presentation together with a shorter, advert-style video.
Our solution for Ebbsfleet was to schedule 2 days of filming to capture enough material to create both videos – with the advert adopting a play on the word “lessons” with the viewer learning about the school through a series of tightly cut activity scenes. The advert has the potential to run in a local cinema campaign while both videos will feature on the Academy’s website.
From the initial phone call to receiving back our finished video, J motion offered so much support and expertise throughout and gave us the guidance we needed. We are so pleased with the video, it’s perfect; even though we weren’t sure how we’d want it to look, Jonathan and Valerie listened patiently and attentively and put together something that reflected our school and key messages perfectly! Superb filming, it looks incredibly professional. Thank you so much from all here!
Kathryn Simmonds, Head of Academy Administration, The Ebbsfleet Academy