J motion is to film a second information video as part of a major campaign to raise awareness of the issues surrounding organ donation among the Asian community in east Lancashire.
The project is a collaboration with our partners at NHS Blood and Transplant, the Blackburn-based community group One Voice Network and Concept4 – the premier national creative marketing agency for the health, education and commercial sectors.
Our first project, produced a year ago, targeted younger members of the community. This time, the video will be aimed at older people who may be unaware of the issues surrounding a shortage of suitable organs.
Filming at the Royal Blackburn Hospital and a nearby house has been scheduled for January with the completed film due to be released on-line later in the spring.