J motion is to film a video for a major information campaign to raise awareness of the issues surrounding organ donation among the Asian community in east Lancashire.

The project is a collaboration with our partners at NHS Blood and Transplant, the Blackburn-based community group One Voice Network and Concept4 – the premier national creative marketing agency for the health, education and commercial sectors.

During two days of filming, we will capture a variety of scenes involving local people to reflect a series of powerful key messages around the importance of organ donation. The campaign is due to be officially launched in early June.