Project Case Study
CNR Primary Academy
Client: CNR Primary Academy
Location: Bolton, Lancashire
- 2 days of filming on location
- 5 days of production time
- Bespoke animated graphics
- Royalty-free music
- Delivery format: You Tube
Chorley New Road is a popular Primary Academy School on the fringes of Bolton in Lancashire. We’d already worked with CNR’s partner school – Albany Academy – within the Albany Learning Trust and so we were thrilled to be asked to create a promotional video for Chorley New Road.
We presented a number of potential creative treatments for the video and the school chose our concept of a poem to lead the narrative – read by pupils. The poem conveys a handful of key messages, mapped against a series of illustrative activity scenes.
The result is a unique and enchanting introduction to this exceptional primary school.
J motion had previously worked in another school in our Trust and their work is of an exceptionally high standard. Mat and James really took the time to understand what we wanted the promotional video for our school to showcase and they captured the essence of our school fully! They listened and laughed with our children, putting them instantly at ease. The final video is just beautiful…I cried!
Linda Burrows, Headteacher, Chorley New Road Primary Academy