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J motion’s cameras have been rolling again at Crescent School in Rugby, 9 years after the creation of our original promotional video. The new presentation included a number of carefully choreographed scenes, each one morphing into the next with a common physical action. We also used the school’s core values as text virtual text, placed in space as part of each scene.

Lining up the shot on the cricketing scene...

Lining up the shot on the cricketing scene…

 
Working out the crucial morphing shot to pick up from the previous scene...

Working out the crucial morphing shot to pick up from the previous scene…

 

More at: www.crescentschool.co.uk

 

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