J motion has created a series of video presentations to promote fair prices for British dairy produce.
Supermarkets are currently paying farmers less than the cost of production for each pint of milk. It’s unsustainable and risks changing the British countryside forever.
We devised a sketch where a cow would be seen pulling against the supermarkets in a tug of war, with the rope moving backwards and forwards over a series of empty milk bottles – each representing a different price.
Our videos were shot on location in Cumbria in a project funded by the prospective Conservative parliamentary candidate for Workington, Rozila Kana.
Auditioning for Daisy – the star of our show!
Ahead of filming, Daisy is calmed down with some food, served up by farmer Malcolm
Daisy edges towards the main action scene where she faces a tug of war with the supermarkets
Three suits represent the supermarkets in a tug of war over prices
An alternative angle – don’t worry they’re not really pulling against Daisy!
The campaign went viral within 24 hours of its launch with a dedicated Facebook page registering thousands of hits.
Watch our short advert for the campaign on You Tube: