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J motion’s Post-production Manager, James Grundy, shares a few inspiring TV ads which have influenced and impressed him over the years..
 
This 1998 Guinness commercial has won many awards. Shot on location in Italy, it depicts an ageing sports hero in an annual swimming race against the clock.
 
I love the concept and scale of the ad, the catchy soundtrack and great pace of editing…

 

Jaguar’s “Good To Be Bad” ad features a stellar cast and Oscar-winning director, Tom Hooper.
 
The combination of a roaring V8 engine and a couple of helicopters accompanied by an original soundtrack creates an exciting 60 seconds of British sophistication…

 

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