J motion has produced a viral video to highlight the crisis facing Britain’s dairy farmers.
Many farmers are struggling, as the price being paid for their milk doesn’t cover the cost of production. We developed a storyboard around a highly visual portrayal of the problem – showing a number of men in suits pulling against a cow to demonstrate the tug of war between dairy farmers and supermarkets. Their rope included visual markers, pulled over a series of empty milk bottles to denote the different retail prices for a pinta.
Two suits take up the rope to pull at Daisy
Farmers can’t cover their costs at these prices
Daisy is unimpressed!