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J motion has produced a viral video to highlight the crisis facing Britain’s dairy farmers.
 
Many farmers are struggling, as the price being paid for their milk doesn’t cover the cost of production. We developed a storyboard around a highly visual portrayal of the problem – showing a number of men in suits pulling against a cow to demonstrate the tug of war between dairy farmers and supermarkets. Their rope included visual markers, pulled over a series of empty milk bottles to denote the different retail prices for a pinta.
 
 
Two suits take up the rope to pull at Daisy
Two suits take up the rope to pull at Daisy  
 
 
Farmers can't cover their costs at these prices
Farmers can’t cover their costs at these prices  
 
 
Daisy is unimpressed!
Daisy is unimpressed!  

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