Project Case Study: South Craven School
Promotional Video & Social Media advert series
Client: South Craven School
Location: Crosshills, North Yorkshire
- 1 day of filming on location
- 6 days of production time
- Aerial footage
- Bespoke animated graphics
- Royalty-free music
- Delivery format: You Tube
South Craven School enjoys a stunning location in the Yorkshire Dales, nestling in the valley between Keighley and Skipton.
At our first meeting, it was clear that the school were looking to make a real impact with their first professional video and wanted the format of a TV advert, rather than the more conventional interview-led approach, followed by so many schools.
Working with our partners at Concept4, we developed a storyboard based around the school’s core values which are tied to the strap-line “I’m a South Craven Learner“. We spent a day on site filming a series of tightly choreographed scenes with our outdoor activities and drone footage benefiting from some spectacular summer weather!
South Craven also signed up to two sets of our popular Social Media adverts. One series re-cuts the footage to convey a specific topical message (as text) within each advert – great for special events like Open Days. The other series uses individual adverts to pick out each of nine key scenes from the main promotional video.
The result is a series of punchy adverts with plenty of opportunities for the school to keep on engaging their audience with video across the year.