Project Case Study: Xtaper
Location: Milton Keynes
- 1.5 days of filming on location
- 8 days of production time
- Creative storyboard
- Professional voiceover
- Bespoke animated graphics
- Royalty-free music
- Delivery format: You Tube
Xtaper is the first ever handheld water activated paper tape dispenser. Much smaller and more flexible than standard desktop machines, it enables you to use a paper tape to seal cardboard boxes anywhere.
In planning the product’s launch, Xtaper were keen for us to come up with a quirky, creative promotional video to complement a series of shorter User Guide videos to support consumers.
After presenting a number of initial creative concepts, Xtaper really liked our story based around “Dave” – a warehouse super-hero who amazes his colleagues with the versatility of Xtaper. During a fun-packed filming session, we involved the whole Xtaper team in creating a humorous and memorable promotional video together with a more factual Explainer video alongside the product support series.