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Project Case Study: Xtaper

Promotional & Information Video Series

 

Project Summary

Client: Xtaper
Location: Milton Keynes
Web: xtaper.com

  • 1.5 days of filming on location
  • 8 days of production time
  • Creative storyboard
  • Professional voiceover
  • Bespoke animated graphics
  • Royalty-free music
  • Delivery format: You Tube
Project Details

Xtaper is the first ever handheld water activated paper tape dispenser. Much smaller and more flexible than standard desktop machines, it enables you to use a paper tape to seal cardboard boxes anywhere.
 
In planning the product’s launch, Xtaper were keen for us to come up with a quirky, creative promotional video to complement a series of shorter User Guide videos to support consumers.
 
After presenting a number of initial creative concepts, Xtaper really liked our story based around “Dave” – a warehouse super-hero who amazes his colleagues with the versatility of Xtaper. During a fun-packed filming session, we involved the whole Xtaper team in creating a humorous and memorable promotional video together with a more factual Explainer video alongside the product support series.
 
 

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