Project Case Study: Fair to Nature
Client: Conservation Grade
- 2 days of filming on location
- 5 days of production time
- Multi-camera shoot
- Low level aerial videography
- Bespoke animated graphics
- Royalty-free music
- Delivery format: You Tube
Conservation Grade provides a unique sustainability protocol that encourages wildlife to thrive alongside commercial farming operations. Farmers who join the scheme receive a premium price for their crop by turning 10% of their land over to natural habitats. Conservation Grade crops are used by a growing number of ethical brands like Allinson Flour and Jordans cereals.
Conservation Grade approached us to create a promotional video to form a major part of a new marketing drive to promote the Fair to Nature marque. Our brief was to match the style and tone of a typical report on the BBC’s “One Show” or “Countryfile” – top wildlife presenter, Mike Dilger, was identified as the ideal host for the presentation.
A tightly produced storyboard was developed to include a number of key messages, ensuring the video works well for an audience of potential licensees (farmers), prospective companies who would like to put the Fair to Nature logo on their products and consumers who will look out for the marque when shopping. Mike Dilger’s obvious enthusiasm, together with a bespoke graphics package and beautiful aerial shots taken from our J-copter combine to create a powerful package.
Many thanks to J motion for our fantastic short film. We were delighted with how you helped craft the script and the filming was spot on, especially the eye-in-the-sky helicopter camera.
Brin Hughes, Conservation Grade