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School & College Promotional Videos

Educate. Enrich. Engage.

At J motion, we created our first school promotional video production back in 2005. Since then, we’ve built up a wealth of experience across Nursery, Primary, Secondary, Independent and Faith Schools as well as Colleges, Academies, Trusts and Universities. We offer an end-to-end video production service from storyboard to delivery.

Typical productions range from a single School Promotional Video to more complex multi-module projects – creating a Video Prospectus for your School or College.
 
Whether you’re looking to produce a new School Promotional Video or a College Video Prospectus, we offer a truly creative approach, beautiful HD footage and bespoke animated graphics.
 
Every video is crafted with passion by our in-house team – all of whom carry enhanced DBS certificates.
 
J motion – your creative video production partner.
 
  • Call FREE: 0800 772 0963
  • Call DIRECT: 01327 317 604
  • Drop us an EMAIL
Click for our free digital brochure

 

 
 
 

See Our School & College Video Productions

 

 

 
 
 

Our Video Production Price Guide

 

Introduction1-Day of Filming2-Days3-Days4-Days5-DaysSocial Media Ad Pack
At J motion, our no-nonsense approach means we’re always up front about our video production prices for Schools & Colleges, because we’re so confident in the value we can add to your project.
 
Our all-inclusive packages mean your budget is locked-down from the start – it will only change if you change your brief.
 
The complexity of your project – the production values – has a direct impact on price, which is determined by four factors;
  • the total amount of filming time
  • the total amount of production time
  • the geography of your filming locations
  • the use of any special production components like animation, actors or presenters
 
Our typical all-inclusive School & College video production packages range from £2,750 to £8,000 + VAT
 
Email or call us on 01327 317 604 to discuss your own School or College promotional video production requirements.
Sample specification;
  • 1 day of filming on location
  • An additional total of up to 6 days production time
  • Bespoke creative treatment/storyboard development
  • J-copter drone aerial video, subject to local ground and airspace
  • All audiovisual recordings, editing and post-production
  • Bespoke animated graphics to complement your prospectus or website
  • Royalty-free music, professional Voiceover and/or TV presenter (if required)
  • Comprehensive Digital Delivery Pack, including web-ready files for yoursite and You Tube
  • Digital marketing support to promote your video project
Guide price on this School & College video production package starts from £2,750 + VAT
 
Email or call us on 01327 317 604 to discuss your own School or College promotional video production requirements.
Sample specification;
  • 2 days of filming on location
  • An additional total of up to 12 days production time
  • Bespoke creative treatment/storyboard development
  • J-copter drone aerial video, subject to local ground and airspace
  • All audiovisual recordings, editing and post-production
  • Bespoke animated graphics to complement your prospectus or website
  • Royalty-free music, professional Voiceover and/or TV presenter (if required)
  • Comprehensive Digital Delivery Pack, including web-ready files for yoursite and You Tube
  • Digital marketing support to promote your video project
Guide price on this School & College video production package starts from £3,950 + VAT
 
Email or call us on 01327 317 604 to discuss your own School or College promotional video production requirements.
Sample specification;
  • 3 days of filming on location
  • An additional total of up to 18 days production time
  • Bespoke creative treatment/storyboard development
  • J-copter drone aerial video, subject to local ground and airspace
  • All audiovisual recordings, editing and post-production
  • Bespoke animated graphics to complement your prospectus or website
  • Royalty-free music, professional Voiceover and/or TV presenter (if required)
  • Comprehensive Digital Delivery Pack, including web-ready files for yoursite and You Tube
  • Digital marketing support to promote your video project
Guide price on this School & College video production package starts from £4,950 + VAT
 
Email or call us on 01327 317 604 to discuss your own School or College promotional video production requirements.
Sample specification;
  • 4 days of filming on location
  • An additional total of up to 24 days production time
  • Bespoke creative treatment/storyboard development
  • J-copter drone aerial video, subject to local ground and airspace
  • All audiovisual recordings, editing and post-production
  • Bespoke animated graphics to complement your prospectus or website
  • Royalty-free music, professional Voiceover and/or TV presenter (if required)
  • Comprehensive Digital Delivery Pack, including web-ready files for yoursite and You Tube
  • Digital marketing support to promote your video project
Guide price on this School & College video production package starts from £5,950 + VAT
 
Email or call us on 01327 317 604 to discuss your own School or College promotional video production requirements.
Sample specification;
  • 5 days of filming on location
  • An additional total of up to 30 days production time
  • Bespoke creative treatment/storyboard development
  • J-copter drone aerial video, subject to local ground and airspace
  • All audiovisual recordings, editing and post-production
  • Bespoke animated graphics to complement your prospectus or website
  • Royalty-free music, professional Voiceover and/or TV presenter (if required)
  • Comprehensive Digital Delivery Pack, including web-ready files for yoursite and You Tube
  • Digital marketing support to promote your video project
Guide price on this School & College video production package starts from £6,950 + VAT
 
Email or call us on 01327 317 604 to discuss your own School or College promotional video production requirements.
This package is ideal if we’re already working with your School or College to create a single promotional video or a video series.
 
It’s a way of adding significant value to your project by maximising how we use resources that are already in production, enabling more opportunities for audience engagement.
 
Sample specification;
  • A series of five x 15-second adverts
  • Key scenes from your main project are re-cut, as needed
  • Key messages can be conveyed through animated graphics – perfect for a silent ad campaign, e.g. on Facebook
  • Choose generic or topical messaging – e.g. to support an open day, recruitment or exhibition appearance
  • Comprehensive Digital Delivery Pack, including web-ready files for your chosen Social Media channels
Guide price on this popular add-on to any of our principle School & College video packages starts from £375 + VAT
 
Email or call us on 01327 317 604 to discuss your own School or College promotional video production requirements.

 
 
 

 
 
 

Our Latest Google Reviews

 

  • review rating 5  Excellent service with fantastic communication. Marren would highly recommend this company for video production services.

    thumb Kelly Barrell
    3/11/2019
  • review rating 5  The ability of the team at J motion to interpret our brief and wring the most out of it is simply second to none. They are incredibly professional, and time after time their end product exceeds all expectations. On top of that working with them is so easy. It is always a hassle-free experience and every time you can trust that they will deliver just what you need. Nick Blackmore, Northamptonshire Chamber

    thumb NorthantsChamber
    1/31/2019
  • review rating 5  Jon and Mat were excellent at helping us refine and execute our video requirements. We have worked with them twice in the last year and several times before that. Needless to say we will be using them in the future for our next project!

    thumb Marc Jones
    1/15/2019
  • review rating 5  We received an excellent professional service from J Motion. From the initial project planning to the final execution everything ran very smoothly. To ensure the final cut was perfect I was invited to sit in on the final edit. I would not hesitate to use J Motion again.

    thumb David Harris
    1/14/2019
  • review rating 5  Jonathan and his crew at JMotion were consummate professionals from start to finish and we are simply delighted with our video. What really stood out was the time and effort that went into properly planning the video before a camera was pointed in anger. This lead to a clear brief, a focused shoot and a fantastic end result.

    thumb Motaquip Ltd
    11/14/2018

 
 

 
 
 

Information Centre

How We Work

Our Video Production Process

IntroductionKey MessagesCreative TreatmentFilmingEditing & Post-productionProject Delivery
With J motion, you have a clear road-map to a successful School or College promotional video right from the start…
 

Video Production Process
At the start of our process, we’ll work with you to identify the right key messages for your video.
 
Put simply, this is what you want your audience to remember about your school or college, after they’ve seen your video.
 
There are a number of ways in which your key messages can be conveyed;
  • visually, through the specific scenes or activities that we show
  • through interviews with students, staff or parents
  • or using some other creative “hook” such as animated graphics
 
Choosing the right creative treatment is essential to fulfilling your brief and meeting your expectations. Again, we’re with you every step of the way – leading the process and offering different options.
 
You may want to minimise the messaging in order to maximise the visual impact of your video. This is a technique adopted by TV adverts. On the other hand, you may prefer to use interviews with students or staff to convey more specific messaging through personal testimony. This will make your video feel less like a commercial, more like a factual documentary.
 
As we always say – there isn’t a right or wrong way of doing this. Our role is to ensure we identify the right solution for YOUR school or college and execute it superbly!
 
Without question, our filming time is usually the highlight of every project. It’s also (perhaps surprisingly) the smallest part of the whole process!
 
Clients are sometimes surprised by just how much equipment is involved in creating their promotional video; multiple cameras, tripods, tracks, lights, microphones, drone. For us, it’s all about giving you the Hollywood treatment – you deserve nothing less!
 
With all the right planning in place, everything should go like clockwork. We’ll have already agreed a schedule with you to ensure we maximise the effectiveness of each filming day. We just need you to ensure that all the right people are in the right place at the right time with the right props.
 
This is where the magic comes in and where we add most value! We’re all used to watching TV but few people stop to consider the post-production involved in order to make their project really shine.
 
Cutting the pictures to create an engaging presentation is only the start. An audio mix might include an appropriate music track or sound effects. Pictures will need a colour grade to enhance the mood and make sure your school or college looks its best.
 
And graphics play a vital role in promotional videos – from bringing your logo to life, to more complex animations that might appear within the scene.
 
Having led you through a comprehensive evaluation phase with an opportunity to revise the edit, you’ll be ready to take delivery.
 
Online exposure is vital but you might also want to use your school or college video at your next open day or during live presentations at feeder schools. Increasingly popular – our Social Media Ad Pack enables you to maximise value from your project by providing a series of much shorter adverts. This gives you the chance to drip-feed your audience over a longer period of time with generic or topical messaging.
 
We pride ourselves on offering a truly comprehensive Digital Delivery Pack. This includes a choice of file formats for different applications, together with a set of useful guides to ensure you make the most out of your project.
 
 
Types of Video

Popular School & College Promotional Video Formats

AdvertFactualSocial MediaStaff Recruitment
Typified by the most iconic commercials ever seen on television, the creative advert is the most powerful way of ensuring your message is remembered.
 
With this format, anything goes, anything is possible – your imagination (and your budget!) are the only constraints on where you can take your audience.
 
By their very nature, adverts are totally bespoke. Almost without exception, they pack the most punch by minimising the messaging, maximising the impact.
 
See an example here
 
Among the most popular and established video formats, this is a golden opportunity to introduce your audience to your story.
 
A collection of key messages can be conveyed through tightly cut sound-bite interviews with your students, staff, and/or through animated text.
 
Our creative team will work with you to ensure your video complements your branding so that it sits at the heart of your established marketing family.
 
See an example here
 
Without doubt, the explosion in popularity of social media channels has fuelled an insatiable appetite for video.
 
Here, the emphasis is on short, sharp content – and lots of it! Typical campaigns comprise numerous ads, so you can drip-feed your audience over a longer period.
 
Videos may carry a simple/single message, or be used as a tease to direct traffic to your website or a longer version of your main promotional video.
 
See an example here
 
Nothing is more powerful than capturing the personal testimony of your own team – through informal sound-bite interviews – as a tool to recruit new personnel.
 
A series of Case Studies – as individual videos or combined into a single presentation – can demonstrate the breadth of individual experiences.
 
The key to successful execution of this format is to allow each interviewee to use their own words to ensure they deliver a credible performance.
 
See an example here
 
 
Why Video?

Benefits of creating a School or College Promotional Video

You may be looking to update your school or college promotional video or coming to the medium for the first time.
 
Either way, it’s important to understand what it can do for you.

  • Nothing offers a more powerful and memorable way of showcasing your school or college than a promotional video.
  • Social Media video generates 1200% more shares than text & images combined.
  • Video conveys emotion and passion far better than text.
  • Video is perceived as high value content because of the effort and production costs involved.
  • Google loves video and You Tube (the 2nd biggest search engine) is owned by Google.
  • Correctly tagged, your school or college promotional video will improve your SEO.
  • Professionally produced, your school or college promotional video will boost conversion rates.
 
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