Project Case Study: St Gregory’s Catholic School
Project Summary
Client: St Gregory’s
Location: Tunbridge Wells, Kent
Web: www.sgschool.org.uk
- 2 days of filming on location
- 5 days of production time
- Creative advert format
- Royalty-free music
- Delivery format: You Tube
Project Details
St Gregory’s is a co-educational secondary faith school in the highly competitive catchment area of Tunbridge Wells.
From the start, the team at St Gregory’s were clear that they wanted a promotional video that broke away from the conventional talking heads interview-led approach.
During our development phase, we explored a creative concept led by a powerful, carefully-crafted narrative, read as voiceover by two sixth formers. This script maps against a series of tightly choreographed scenes – showcasing many of the exceptional range of activities that are available beyond the conventional curriculum.
The result is a powerful, emotionally charged snapshot of life at St Gregory’s.
In addition, the school also signed up to our popular Social Media Ad Pack – a package of shorter adverts using scenes re-cut from the main video, enabling an ongoing video campaign across the year.
Working with J Motion on our new promotional video was an absolute pleasure and we are thrilled and delighted with our final product!
Throughout the entire process, Jonathan was utterly professional and communication was brilliant. From the very first meeting, he was easy to talk to and he took the time to get to know us – making sure he got a clear insight into what we were hoping to achieve and helping us identify the very best way to do this.
During the planning and development process, he provided excellent direction and advice at every stage, which meant we were able to maximise our filming schedule and capture some amazing scenes during our fabulous 2-day shoot.
The resulting video is fantastic and I cannot recommend J Motion enough – it was wonderful to work with a company that was SO totally invested in helping us to create such a truly, special video for our school. Thank you!Rosanna Stewart, Marketing Manager, St Gregory’s Catholic School, Tunbridge Wells