Project Case Study
Bridge Academy
Principal’s Welcome
Promotional Video
Project Summary
Client: The Bridge Academy
Location: Hackney, London
Web: www.bridgeacademy.hackney.sch.uk
- 1 day of filming on location
- 5 days of production time
- Drone footage
- Bespoke animated graphics
- Royalty-free music
- Delivery format: YouTube
Project Details
The Bridge Academy is a popular and successful co-educational secondary school situated on the banks of the Regent’s Canal in Hackney.
Bridge needed to replace an earlier promotional video which had been created during the pandemic to update the school’s story.
With a budget limited to a single day of filming, we offered a package of two short videos; a Principal’s Welcome – including testimonials from a couple of parents – and a separate student-led promotional video. This second presentation puts the focus on the school’s four core values; Hard Work, Integrity, Kindness and Excellence.
The result is a pair of high impact presentations, with the Principal’s video aimed primarily at parents and the Promotional video talking directly to pupils in their final years at primary school.