Project Case Study: Cadbury College

Promotional & Social Media Video series


Project Summary

Client: Cadbury College
Location: Birmingham

  • 1 day of filming on location
  • 5 days of production time
  • Bespoke animated graphics
  • Royalty-free music
  • Delivery formats: You Tube
Project Details

Cadbury College is a thriving Sixth Form college based in south Birmingham, specialising in the teaching and support of 16 to 19 year old students through a broad range of subjects.
The College chose J motion to produce a short promotional advert after being impressed by the creativity of our work in both the education and corporate sectors.
Right from the start there was a clear vision for a tightly edited production where a selection of carefully crafted scenes are inter-cut amid fleeting glimpses of the College logo.
For added flexibility, each of the main activity scenes has been re-cut to create a series of much shorter adverts designed for use on social media; one set to promote specific subject pathways, the other to give generic messaging to promote things like open days.
The overall package enables Cadbury College to maximise value on the project, with the opportunity to engage their audience with different video content on numerous occasions throughout the year.

Client Testimonial

What a fantastic experience working with J motion Video Productions – from start to finish! The feedback on the video from staff and students at the college has been second-to-none. We couldn’t have asked for a better experience in producing this video and we will certainly be returning to J motion for future video productions. Happy to recommend to others!
Rebecca Harbot, Marketing and External Communications Officer, Cadbury College, Birmingham


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