Project Case Study
The FitzWimarc School
Headteacher’s Welcome
Main School Promotional Video
SIXTH FORM
Head of Sixth Form’s Welcome
Art
Biology
BTEC Business
BTEC IT
Business
Chemistry
Computer Science
Economics
English Literature
French
Geography
History
Maths
Media Studies
Music
Physical Education
Physics
Politics
Product Design
Psychology
Religious Studies
Sociology
Spanish
Project Summary
Client: The FitzWimarc School
Location: Rayleigh, Essex
Web: www.fitzwimarc.com
- 3 days of filming on location
- 7 days of production time
- Bespoke animated graphics
- Royalty-free music
- Delivery format: You Tube
Project Details
We were proud to create FitzWimarc’s first ever promotional video way back in 2012. Roll forward to 2020 and the School needed a new approach to support it through the challenges of COVID-19.
Working with our partners at Concept4, we built a project around a “Virtual Open Day” to include a flavour of the content that would usually be presented at live open evening events during the autumn.
To deliver an immediate bank of content to promote 6th Form opportunities – while filming of classroom activities was still impractical during the summer term – we spent a day capturing student testimonies on each subject, together with a short welcome message from the school’s Headteacher and Head of 6th Form.
Two further days of filming in the autumn term enabled us to produce a short creative advert for the main school, showing what it’s like for a pupil moving up from Primary School, attending their first day at FitzWimarc.
Can I please say, what a pleasurable and professional experience we have had here at school with Mat and James. They have been fantastic to work with offering ideas, different angles and support with a friendly attitude. We look forward to working with you again in the future.
John Turburville, Assistant Headteacher, The FitzWimarc School, Rayleigh, Essex