Project Case Study
The FitzWimarc School
Virtual Open Day – Video Series
Main School Promotional Video
Head of Sixth Form’s Welcome
Client: The FitzWimarc School
Location: Rayleigh, Essex
- 3 days of filming on location
- 7 days of production time
- Bespoke animated graphics
- Royalty-free music
- Delivery format: You Tube
We were proud to create FitzWimarc’s first ever promotional video way back in 2012. Roll forward to 2020 and the School needed a new approach to support it through the challenges of COVID-19.
Working with our partners at Concept4, we built a project around a “Virtual Open Day” to include a flavour of the content that would usually be presented at live open evening events during the autumn.
To deliver an immediate bank of content to promote 6th Form opportunities – while filming of classroom activities was still impractical during the summer term – we spent a day capturing student testimonies on each subject, together with a short welcome message from the school’s Headteacher and Head of 6th Form.
Two further days of filming in the autumn term enabled us to produce a short creative advert for the main school, showing what it’s like for a pupil moving up from Primary School, attending their first day at FitzWimarc.
Can I please say, what a pleasurable and professional experience we have had here at school with Mat and James. They have been fantastic to work with offering ideas, different angles and support with a friendly attitude. We look forward to working with you again in the future.
John Turburville, Assistant Headteacher, The FitzWimarc School, Rayleigh, Essex