Project Case Study: King Edmund School

Promotional Video Series

Main School Video

Sixth Form Recruitment

Headteacher’s Introduction


Project Summary

Client: King Edmund School
Location: Rochford, Essex

  • 3 days of filming on location
  • 10 days of production time
  • Creative Storyboards
  • Royalty-free music
  • Delivery format: YouTube
Project Details

The King Edmund School approached us with a very clear brief to add a new twist to the popular personal testimony format, led by interview soundbites. They wanted a pair of promotional presentations that feel spontaneous, as well as having fun with some of the shots to support the narrative.
The school is currently undergoing a massive re-building programme and so our focus was very much on the people who make up the school community.
Three days of filming saw us capture a wide variety of soundbites which touch on the school’s core values. This material was edited to create a promotional video aimed at recruitment into Year 7, together with a separate presentation for KES Sixth Form.
In addition, we captured a conversational welcome video from the Headteacher with messaging aimed more at the parent audience. The videos all appear on the school’s website.


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