Project Case Study: Kingsley Academy
Main School Video
Social Media Ad-1
Social Media Ad-2
Social Media Ad-3
Social Media Ad-4
Social Media Ad-5
Client: Kingsley Academy
Location: Hounslow, West London
- 2 days of filming on location
- 7 days of production time
- Interview-led format
- Royalty-free music
- Delivery format: YouTube
Kingsley Academy were looking to update their original school video which was made a few years ago.
Rather than recreate their previous single video format, we suggested splitting the same messaging across a series of much shorter presentations. This has the advantage of holding the viewer’s interest, while also enabling a choice about which part of the information to see first.
The main promotional video is led by a series of tightly crafted student interviews, adding credibility and authenticity to messaging. A separate Principal’s Welcome video is aimed more at the parental audience. While a separate Primary Transition video is targeted at each year’s new intake of students, to reassure them about the friendly welcome at Kingsley.
Finally a separate series of 5 Social Media Ads pick out each of the school’s “DNA” values, along with a generic advert to encourage people to arrange a school visit.
It was a pleasure working with Jonathan and the team to create our series of promotional videos at Kingsley Academy. The communication was excellent and the turnaround time was exceptional. I couldn’t recommend J motion enough to any other schools or businesses. Thank you!
Bob Tinsley, Principal, Kingsley Academy