Project Case Study: HAVI / SIX500
Graphics-led Promotional Video
Interview-led Promotional Video
Project Summary
Client: HAVI / SIX500™
Location: Illinois, USA
Web: havi.com
- 2 days of filming on location
- 5 days of production time
- Bespoke animated graphics
- Royalty-free music
- Delivery format: You Tube
Project Details
HAVI is an American-based global leader in marketing analytics, packaging, supply chain management and logistics. The company approached us for a suite of professional video tools to promote a new product for retailers and restaurateurs.
SIX500™ offers a revolutionary approach to commercial hot food cuisine with a flexible, hygienic and cost-effective packaging technology which optimises the benefits of accelerated baking ovens.
Using locations in the UK, we created a twin-video promotional project; one format led by graphics for use at trade shows as well as on-line, with an extended cut to include personal insight from a small number of interviewees. Close attention to detail ensured our animated graphics were designed to complement product branding that had already been developed for print.
Finally, HAVI took advantage of our popular Social Media Ad Pack which re-cuts scenes from the main project to create a series of short ads optimised for Facebook, Twitter and You Tube.